JioTag launched: What is it and how is it different from Apple’s AirTag?


Reliance is rapidly diversifying its offerings in both hardware and software domains. The latest addition to its portfolio is the JioTag, a Bluetooth device that enables users to attach and locate items. Here are the key features and details of this device.

What is the JioTag and what are its features?

The JioTag is a small but powerful Bluetooth device that helps users find their items easily. Whether it's a bag, a wallet, or a keychain, users can attach the JioTag to anything and track its location quickly. The tag is lightweight (9.5 grams), white, and squircle-shaped. It has a claimed battery life of one year and a range of 20 metres indoors and 50 metres outdoors.

A double-tap feature is also present, ringing the user’s phone when triggered, even if it’s set to silent mode. The JioTag also notifies users if they leave behind tagged items, such as wallets, keys, or other belongings.

Additionally, Jio has mentioned a Community Find Network feature, which helps users track the last-known location of a disconnected item or tag. Since details on how it works are slim, the feature presumably leverages other people on the network who are in proximity to the tag attached to the misplaced device.

Inside the JioTag retail box, you will find a lanyard string and an extra battery. The lanyard string lets you attach the JioTag to your belongings with ease, while the extra battery gives you the convenience of replacing the JioTag’s battery when needed.

Who is JioTag for?

JioTag is for anyone who wants to tag and locate their personal items with ease. It is for people who are forgetful, travellers, and those who want to secure their valuables. The tag can even be attached to pets to help keep track of their whereabouts.

JioTag vs Apple AirTag

JioTag and AirTag are both powered by Bluetooth but they differ in several aspects, such as price, range, and compatibility.

JioTag is more affordable than AirTag, with a price of Rs 749 compared to Rs 3,190 for one piece. JioTag works within 50 meters outdoors, while AirTag relies on Apple’s Find My network to extend its range. JioTag’s water resistance is unknown, but AirTag has an IP67 rating.

But perhaps the biggest difference is compatibility. Where the JioTag works with both Android and iOS devices, AirTag is only compatible with iOS devices.

JioTag Specifications

The device weighs 9.5g and has dimensions measuring 3.82x3.82x0.72 cm. JioTag's battery can survive up to one year and has a replaceable CR2032 battery.

How JioTag works?

Connected devices such as a smartphone will ring regardless of their state in silent mode. A user can double-tap the Bluetooth gadget to locate misplaced items.

Further, it can alert users whenever they forget connected articles such as keys, wallets, bags and more with their precise location. If a user misses the disconnection message, the last available location will be displayed.

Despite all this, if the JioTag and the connected article are untraceable, a user can label it as lost in the JioThings app and the Jio Community can search and report it back.

How To Use JioTag?

A user can download JioThings from Google Play Store on Android or App Store on an iOS device and configure the app to set up the device.

JioTag Price

Though JioTag carries a Maximum Retail Price (MRP) of Rs 2,199, it starts from Rs 749 on the official website of Jio. The product tracking device comes in a single colour White. Moreover, a user also has the option to pay via cash on delivery (on select pin codes) mode. It comes with a one-year manufacturer's warranty. Jio also ships an extra battery and lanyard cable inside the box to easily attach it to an article.

Meanwhile, Airtag from Apple is priced at Rs 3,490 and also uses Bluetooth to monitor belongings and send location to the owner.