Festive Shopping Surge 2025: Gourmet Foods, Fashion & Best Deals to Watch
The Festive Shopping Boom Is Here!
Festive season in India is more than just celebrations — it’s shopping season. Diwali, Navratri, Christmas, and New Year’s bring not only joy but also the biggest discounts of the year. In 2025, the festive shopping surge is projected to hit record numbers, driven by a combination of e-commerce growth, gourmet food trends, and fashion upgrades.
Consumers are now spending more on premium experiences, from gourmet hampers to designer outfits, and are hunting for the best deals online and offline. Let’s dive into what’s trending this festive season and how you can make the most of it.
⤷ Gourmet Foods – The Star of 2025 Gifting
This year, gourmet gifting is seeing massive demand. No longer limited to sweets and dry fruits, consumers are opting for curated hampers with:
- Artisan Chocolates – Bean-to-bar brands offering unique flavors like chili, matcha, and sea salt.
- Organic Snacks – Healthy trail mixes, seed bars, and gluten-free cookies.
- Exotic Beverages – Kombucha, craft coffee, herbal teas, and sparkling juices.
Example:
- BigBasket and Nature’s Basket report a 35% increase in gourmet hamper orders compared to 2024.
- Brands like Bogatchi, Smoor, and Epigamia are leading with customizable gift baskets.
⤷ Festive Fashion 2025 – Mix of Tradition & Tech
Fashion is another major driver of festive spending. Here’s what’s hot this year:
- AI-Powered Styling Apps: Platforms like Myntra and Ajio are using AI to recommend outfits based on body type and previous purchases.
- Sustainable Fabrics: Organic cotton, bamboo silk, and recycled polyester are in demand.
- Fusion Wear: Indo-Western styles like dhoti pants with crop tops and sarees with belts are trending.
- Personalization: Custom embroidery, monogramming, and made-to-measure outfits are popular.
⤷ Best Deals to Watch Out For
Retailers are going all-in with discounts and limited-time deals.
| Platform | Expected Discounts | Special Features |
|---|---|---|
| Amazon Great Indian Festival | 40–70% | 24-hour flash sales, early access for Prime users |
| Flipkart Big Billion Days | 30–80% | Bundle deals on smartphones + fashion combos |
| Nykaa Diwali Dhamaka | Up to 50% | Beauty hampers, free shipping, and exclusive launches |
| Local Boutiques | 10–20% | Personalized fittings and exclusive fabrics |
⤷ Social Commerce Surge
Instagram Shops, YouTube Live Shopping, and WhatsApp Business catalogs are booming. Influencers and creators are hosting live sessions showcasing their favorite picks, creating FOMO-driven sales.
Tip: Follow your favorite brands on Instagram to grab exclusive coupon codes and pre-launch access.
⤷ Market Trends & Consumer Behavior
- E-commerce GMV (Gross Merchandise Value) is expected to cross $16B during festive months in India.
- Tier 2 and Tier 3 cities are driving over 40% of online sales, proving festive shopping is no longer just an urban phenomenon.
- BNPL (Buy Now, Pay Later) options are encouraging bigger-ticket purchases.
⤷ Pro Tips to Shop Smart
- Make a Wishlist early to avoid impulse buying.
- Use Price Trackers like Google Shopping or PriceDekho to get alerts on price drops.
- Check Return Policies before buying festive wear or gourmet food items.
- Compare Across Platforms – sometimes local stores beat online discounts.
- Look for Bank & Wallet Offers – UPI cashback and credit card EMI deals save big money.
festive shopping 2025, Diwali deals India, best fashion discounts 2025, gourmet hampers online, Flipkart Big Billion Days offers, Amazon Great Indian Festival 2025, festive fashion trends, buy now pay later festive sale, personalized gift hampers India
